1.To build marketing systems to enable primary producers, particularly small and marginal farmers to enhance their net income.
2.To contribute to agri-business market development and management knowledge and practice through cutting edge applied research and its dissemination.
3.To facilitate efficient, sustainable and inclusive agro value chains.
4.To facilitate formulation and modification of public policy on agricultural marketing through action oriented, applied research and consultancy.
5.To nurture innovative agri-prenuers and professionals to manage emerging agri-business concerns.
6.To enhance international co-operation in agriculture marketing for global food security and sustainable agriculture.